I. Introduction
Yishui, China – Shandong New Continent Tire Co., Ltd. (SNCTIRE), a leading China tire manufacturer specializing in SUV tire and off-road tire, has officially expanded its global production network by launching a new factory in Cambodia. This strategic move marks SNC Tire‘s second manufacturing facility in Southeast Asia, following its first overseas base in Malaysia’s Perak state. The Cambodia plant is designed to enhance SNC Tire’s supply chain resilience and cater to growing international demand for its flagship brands, Comforser and Roadcruza, thereby boosting the ranks of Cambodia tire manufacturers.
II. Factory Overview and Production Capacity of Tires Made in Cambodia
The newly established Cambodia facility focuses on the production of semi-steel radial tires, with an annual designed capacity of 4.5 million units. While investment details and construction timelines remain undisclosed, the plant reinforces Shandong New Continent Tire’s commitment to regional diversification. This move significantly contributes to the output of tires made in Cambodia. Its first overseas factory in Malaysia, spanning 196.7 acres with a total investment of approximately RMB 630 million, is set to begin operations in October 2026, producing 4 million semi-steel tires and 200,000 all-steel tires annually.
III. Product Portfolio and Target Markets: Comforser Tire and Roadcruza Tire
Shandong New Continent Tire’s Cambodia plant will manufacture tires under its well-known brands:
- Comforser Tire: Renowned for durability and puncture resistance in SUV and off-road segments.
- Roadcruza Tire: Focused on high-performance, comfort, and mileage optimization for diverse terrains.
These products primarily target overseas markets, with exports currently reaching over 200 countries and regions. The expansion aims to strengthen Shandong New Continent Tire’s presence in Southeast Asia and globally, leveraging Cambodia’s strategic location for trade.
IV. Global Production Network and Future Outlook
With the addition of the Cambodia facility, Shandong New Continent Tire now operates three key production bases:
- Yishui, China Headquarters: The core manufacturing hub, covering 480 acres with an investment of RMB 2 billion. It produces 12 million high-performance passenger car radial tires and 60,000 tons of carbon black annually.
- Malaysia Factory: Scheduled for 2026 operation, emphasizing 3 million high-performance passenger car radial tires.
- Cambodia Factory: As a prominent member of Cambodia tire manufacturers, it is dedicated to producing 4.5 million high-performance passenger car radial tires annually.
Equipped with advanced machinery from Europe and the U.S., Shandong New Continent tire co ltd ensures consistent quality across all locations. The company’s expansion aligns with its vision to become a globally competitive player in the specialty tire market, particularly for SUV and off-road vehicles, supported by its growing Cambodia tire production capabilities.
V. Strategic Focus and Technological Edge
New Continent Tire’s strategic expansion into Cambodia is powered by its core product specialization in high-performance SUV and off-road radial tires. The new factory will produce tires under its leading brands, Comforser Tire and Roadcruza Tire, solidifying its reputation in this focused market segment and enhancing the profile of tires made in Cambodia. To ensure top-tier quality, the company equips its production lines with advanced machinery imported from Europe and the United States. This overseas manufacturing base strengthens its ability to serve global markets efficiently and with competitive advantages, further establishing SNC Tire among leading Cambodia tire manufacturers.
